The stadium is no longer just a place to watch the game. It’s evolving into a live, interactive digital platform where seamless connectivity sits at the heart of the experience. To stay competitive in the venue industry, operators must deliver both unforgettable moments and the network performance to power them. Today, Weaver Labs, TENSION, and Onsite Sport strengthen their partnership to make that transformation fast, profitable, and fan-first.
By uniting proven expertise in connectivity, immersive content, and fan engagement, the three companies are delivering a plug-and-play ecosystem that empowers venues of any size to launch next-generation experiences, keeping fans connected from the build-up before kick-off to the final moments as they leave the stadium.
Weaver Labs — The Enabler
Through its Cell-Stack software platform, Weaver Labs delivers high-capacity private 5G and edge computing infrastructure that ensures fans stay connected no matter how busy the stadium gets. Built for ultra-low latency and designed with full venue control in mind, Cell-Stack allows multiple high-performance services to run in parallel directly on the network. Its advanced orchestration tools and AI-powered Quality of Experience optimisation give operators the power to prioritise applications, guarantee performance, and unlock new revenue streams from the same network layer.
TENSION — The Storyteller
Masters of immersive event content, TENSION uses patented multi-camera streaming, AR overlays, gamification, and real-time design to create unforgettable in-venue moments that keep audiences engaged from whistle to whistle.
Onsite Sport — The Connector
Creators of Sport Zone, Onsite Sport turns fan interaction into measurable value with polls, mini-games, exclusive offers, loyalty rewards, and sponsor activations. All inside a gamified digital twin of the stadium.
Individually, each has proven their technology in commercial projects and deployments. Together, they form a single, ready-to-launch stadium solution that combines reliable connectivity, compelling content, and monetisable fan engagement.
Matchday becomes more than 90 minutes of play; it becomes an interactive, always-connected journey.
No More Signal Blackouts: Whether you’re sharing a goal celebration, streaming a highlight, or checking live stats, your connection never drops — even in a packed stadium with tens of thousands of devices online at once, powered by Cell-Stack.
Choose Your View: Switch between live camera angles, zoom in on key plays, and overlay AR player stats instantly, without buffering or delays.
Shape the Game: Vote on tactical decisions, predict the next goal scorer, and see results update in real time.
Earn as You Cheer: Every interaction — polls, predictions, mini-games — earns loyalty points you can redeem for merch, food, exclusive digital collectables, or VIP upgrades.
Stay Connected Beyond the Game: Engage with exclusive content, offers, and community challenges that extend the matchday buzz.
Fans can rely on a seamless digital experience that works every time, anywhere in the stadium, whether they’re streaming highlights, joining live polls, or sharing the moment with friends.
For stadium operators, this isn’t just a tech upgrade; it’s a commercial transformation powered by guaranteed connectivity.
Connectivity as a Foundation: Cell-Stack ensures the network never gets overloaded, even during peak matchday moments. This reliability is what enables every other fan-facing experience.
Monetise Every Interaction: From AR replays to branded mini-games, every connected moment is a chance for sponsorship activation, in-app purchases, and premium content sales. Recent studies forecast that that venues implementing advanced digital/AR features within stadium apps have observed average revenue increases between 18–27% within two years, driven by ticketing, merchandise, app subscriptions, premium experiences, and advertising. Furthermore, AR/VR features are projected to be present in a large proportion of new stadium builds by end-2025, underlining their must-have status.
Own the Data, Own the Relationship: Capture and analyse fan behaviour in real time, turning insights into stronger loyalty programs, smarter promotions, and new revenue streams.
Deploy Without Disruption: No major infrastructure overhaul needed, Cell-Stack runs alongside your existing systems, unlocking immediate capacity for multiple apps to operate at once.
Scale as You Grow: Start with one service, expand to many. Whether you’re a 5,000-seat arena or a 50,000-seat stadium, the network scales to match your ambitions. (Weaver Labs)
With constant, high-capacity connectivity in place, venues can confidently deliver experiences that keep fans engaged, loyal, and coming back while generating measurable commercial returns.
“We’ve each proven our technology separately and now we’re combining that expertise into a single solution that any stadium can launch quickly, at scale,” said Maria Lema, CEO of Weaver Labs. “This isn’t just about improving matchday, it’s about building a connected ecosystem that drives loyalty, revenue, and unforgettable experiences.”
“This partnership enables us to merge our patented real-time streaming technology with Weaver Labs’ 5G expertise and Onsite Sport’s fan engagement platform. Together, we’re equipping stadiums and clubs with the tools to craft unforgettable live experiences and unlock new revenue opportunities,” said Magnus Björkman, CEO of TENSION.
“With Sport Zone, we’ve already seen how digital fan ecosystems can boost engagement and loyalty. Partnering with Weaver Labs and TENSION allows us to expand this vision, helping stadiums and clubs monetise fan passion in ways that are both innovative and sustainable,” said Andreas Kahr, CEO of Onsite Sport.
This partnership marks a turning point for the live events industry. By combining a high-performance connectivity foundation, immersive real-time content, and monetisable fan engagement, Weaver Labs, TENSION, and Onsite Sport are giving stadiums the tools to compete and win in the digital era.
From the pre-match buzz to the final whistle and beyond, this ecosystem keeps fans connected, engaged, and coming back, while giving venues new ways to grow revenue and strengthen loyalty.
The next generation of stadium experiences isn’t years away, it’s ready to launch.
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